The Customer Connection begins with a basic business question—How to increase market share? That’s the problem the main character of the novel has to solve. But, just like in real life, when you ask one question many more follow closely behind. And, just like real life, the answers are there once you start to look for them.

Marketing is a term widely used, but little understood. When Bob, the main character in the book, is told that the purpose of a business is to make money his feelings of “what’s it all about” emerge. He finds it hard to accept that money is the only reason to be in business and that there must be more to it. Through his own personal-growth passage he discovers a better answer for himself, and one that helps his co-workers make their own jobs more fulfilling and rewarding. In the end the company reaches its goals of greater market share, increased sales, and more.

You’ll want to share this novel with everyone at your company so they can gain the perspective of having a purpose and understanding of why they come to work each day. As important as money is, the purpose is not just for the money; there is more to being in business.